New Music: New Audiences (New:Aud) is a cooperative European project running for two years. From 17 European countries, 16 national music organizations and 31 ensembles specializing in contemporary music will be gathering to take part. Together, they will be examining and trying out tomorrow’s concert forms and forms of reaching out for the audience. The objective is to bring forth dialogue with a new audience while gathering knowledge about audience development for future use.
As one aspect of the cooperative effort, the participating ensembles will present concerts where new communication forms are going to be tested out and examined. In connection with these concerts, the involved ensembles will also be exchanging repertoires.
New:Aud is running from October 2012 to September 2014, and is initiated by a network of music organizations throughout Europe.
An introductory conference for all of the participants will take place on October 24-25 in Bruxelles. The first concerts will be launched during the spring/summer of 2013.
New:Aud is an abbreviation of New Music: New Audiences.
New:Aud is being spearheaded by the Danish Composers’ Society, where the project management is anchored as well.
New:Aud is supported by the European Union’s Cultural Program and receives financial support from the Nordic Council of Ministers.
See more about the project at www.newaud.eu